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Success Stories
Since 1985, Louws Management Corporation has provided both advertising and marketing agencies and corporations with performance-enhancing solutions pertinent to running a successful business or advertising campaign.

Reinvigorating the Agency

Client:Mediaedge:cia

Challenge

Reinvigorate the Agency organizationally and re-establish its preeminence as a world media leader to both its clients and potential clients (2002).

Results

  • 2006 Agency of the Year
  • #1 Global Network RECMA RANKING 2006
  • 2006 Adweek Agency Report Card – A minus
  • "Louws has provided counsel for Mediaedge:cia ranging from the tactical and practical to the highest level of strategic guidance. They have trained and energized our staff to new levels of excellence. Mediaedge:cia is enjoying unprecedented business growth and their insightful guidance and partnership has played a significant role in this success." — Charles Courtier — Worldwide Executive Chairman

Insight

  • Agency's brilliant thinking buried beneath voluminous data
  • Storytelling and educational approach belies Agency's true leadership and innovation

Strategy

  • Reestablish innovation as a corporate precedent
  • Redirect the Agency's efforts by aligning and integrating media services based on client, business and marketing directions

Execution

  • Louws recommends a change in XCO personnel and restructure of all media competencies towards an integration of services
  • Louws trained over 200 employees on strategic thinking, business development, presentation skills and leadership skills

The Real World of Brand Architecture

Client:Mediaedge:cia

EGR International, Inc.

Challenge

2008 – In an ever-increasing economic meltdown, maintain an industry leadership position from competitive encroachment in the incentive and marketing communications business.

Results

  • "In our minds, we were a brand, and a major one at that. Industry recognition; recognized leader; clients who were unwilling to walk away from our relationship."

    "Then, we enlisted Louws Management and realized the real world of brand architecture - what is really happening behind America's best brands and the transformation that we needed to make to really become what we envisioned ourselves to be. Without a doubt the brand architecture workshop that Louws presented, and then mentored us through, was the single most important initiative that our company has undertaken in our thirty-eight (38) year history."

    "In 21st century American business, you would be crazy not to experience the true world behind branding and Louws has the keys to the vault."

    Jeff Grisamore — President

Insight

  • Clarity of what one is, is more important than defining what one is not

Strategy

  • Reinvigorate the base (both employees and clients) to nullify competitive encroachment

Execution

  • Louws' conducted its Brand Architecture process to arrive at both a complete dissection and qualification of the company’s brand components, resulting in a brand book and manifesto that has become the basis upon which the company both operates and markets itsel

Challenging a house hold name and winning

Client:Mahindra

Mahindra, one of the largest tractor companies in the world.

Challenge

Help re-develop & identify Mahindra’s Competitive positioning in the marketplace.

Results

  • Mahindra’s unaided awareness in the South Central Region increased from 8% to 21% in one year.
  • Mahindra moved from a middle-tier brand to a top-tier brand, ranked 4th in ownership.
  • Mahindra exceeded its 10-year sales goal.

Insight

  • The “sundowner and hobby farmer” seeks the same quality and performance as the “commercial farmer”.

Strategy

  • Exploit key competitors' weaknesses such as John Deere, by communicating the “Superior Performance” positioning to the occasional farmer.

Execution

  • Louws directed and led strategic positioning sessions with Mahindra management and its agency, plus conducting dealer strategic input sessions.

Turnaround in a declining category

Client:Houston Chronicle

Houston Chronicle, one of the nation’s leading newspapers.

Challenge

The newspaper is struggling with its positioning and exactly who “they are.”

Result

  • A rejuvenated, growing, profitable newspaper.

Insight

  • The Houston Chronicle reflects the “corporate” Houston, not the “citizens” of Houston.

Strategy

  • Embracing the community – becoming the paper of “Houstonians”.

Execution

  • Louws conducted a brand audit among its executives and management of the organization, as well as consumer focus groups.
  • Advertising & Marketing refocused on the new positioning and redesigned the newspaper.

Moving the dial against all and the biggest odds

Client:H-E-B

H-E-B is Texas’ leading grocery chain, number one in every market except Houston.

Challenge

In Houston, H-E-B, with their Pantry Stores was facing aggressive new competition from Wal-Mart, Kroger and others. Sales were declining and expected to further decline.

Results

  • After 8 months, H-E-B’s unaided awareness rose to 45% and Kroger was a distant 21%.
  • H-E-B’s market share grew 50% over a 5 year period.

Insight

  • Women (78% of all grocery shoppers) view grocery shopping as a chore, unless they are doing it together. The quintessential YAYA sisterhood.

Strategy

  • A shared “food experience” and not a shopping “chore”.

Execution

  • Working with the advertising agency, Louws conducted brand, business and management audits.
  • Louws in conjunction with the Agency and H-E-B developed the new strategy and marketing and advertising implementations.
  • Launch a new branding campaign reflecting both quality and fun of the new stores while closing the old.

Comprehensive list of all of Louws Clients.

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