Elwanda Edwards, a 25-year veteran of the corporate branding and communication industry, has been tapped to lead the division as group consulting director. Prior to joining Louws, Edwards’ worked as a partner at TracyLocke, a full-service global brand activation network located in Dallas, Texas, and as marketing director with the Boy Scouts of America. Edwards will utilize her extensive background in both agency and corporate marketing environments to provide "hands on" brand, product and service marketing guidance for the challenges and opportunities facing Louws’ clients in the contemporary world of corporate mergers, acquisitions, downsizing, restructuring, globalization and innovation.

“Our intent was not to open the doors to just another consulting company, where advice is expensive and execution is non-existent. Instead, we will provide our clients an approach unique to the consulting industry – accountability to working with them to execute and implement the advice we give” said Toni Louw, Chairman and Owner of Louws Management Corporation. “Bringing Elwanda and her experience of working with both agencies and corporations on board to lead this division will provide our clients with cutting edge strategies and guidance necessary to convert our consultation into profitable actions for our clients businesses.”

“This is a great opportunity to be leading this new division of Louws Management and I am thrilled to be working with Louws clients and shaping their strategic planning and branding efforts as we work together in their future business successes and wins,” said Edwards. “Toni reinvented brand & marketing consulting and I am excited to advance the concept to the next level by implementing this proven design with our clients to ensure that they become the unquestioned leader in their industries, whether they are smaller independent businesses or multinational corporations such as Quiznos and the Houston Chronicle. Our method provides successful results for both.”

For more information about Louws Strategic Brand & Marketing Consulting division, call (520) 664-1881.

About Louws Management Corporation
Since 1985, Louws Management Corporation has provided both advertising and marketing agencies and corporations with performance-enhancing solutions pertinent to running a successful business or advertising campaign. Louws Management Corporation offers brand and marketing consulting including training, coaching and consultation for public speaking, new business development, selling creative ideas, strategic planning & development, consultative selling, negotiating skills & International cross cultural etiquette and business practices. Louws has served over 450 advertising, promotional and public relations agencies including MEC:cia, Butler Shine Stern & Partners, McKinney, Wunderman, Targetbase, GCI, EURO RSCG, and Burson Marsteller and more than 250 corporations including General Motors, Genentech and Exxon International. Louws is headquartered in Tucson, Arizona, with representation in Atlanta, Colorado, Connecticut, Florida, Minnesota, New Jersey, San Francisco, Texas and Utah.