 Purpose:
The purpose of this consultation
is to direct, moderate and coach the Executive Management
Team of an organization in the development of their
company’s business direction. This from a 40,000’ view,
establishing a holistic view and direction of corporate
comportment, management and growth.
 Louws
Approach:
» Louws
uses three distinct phases to accomplish this:
- Discovery
- Business Guideline Development
- Group Moderation
Essentially, the outcome you would obtain is an Executive
Team who both agrees to and knows their corporate direction
and assumes responsibility for the elements this comprises.
» 1) Discovery
Here we explore the current
state of the business in terms of:
- Business Model & Philosophy
- Business Practices, Mandates and
Policies
- Visionary Goal (5:3:1 – years)
- Mission
- Core Values
- Business growth Challenges & Opportunities
- Revenue Source(s)
- Brand and Product Positionings
and USPs
- Product/Service Offerings & Efficacy
- Core and secondary constituencies
(External and Internal)
- Competitive Landscape (past,
current and future)
- Economic, geographic & demographic-related
trends
- Management style
- Operations systems and processes
- R&D capabilities
- Employee competence and satisfaction
- Marketing capabilities, process & Initiatives
- Distribution
avenues, challenges and opportunities
These steps are accomplished in a
combination of both primary (with key company executives)
and secondary research such as Nexus/Lexus, etc.
» 2) Business Guideline
Development
- Information garnered from step
1 above, is analyzed and compiled into a specific
business guideline playbook.
- This business guideline playbook
is shared with the “Core Executive Team” – with
the purpose of achieving enlightenment and agreement
of:
A. Outcomes for
a senior group moderation session
B. Manner in which
group moderation session will be conducted (format)
C. Ground rules
for group moderation session (do’s, don’ts,
guidelines, policies, action steps to be assigned,
roles, responsibilities, time lines and expected
outcomes)
» 3) Group Moderation
Purpose: Get
the core executive team and their key management
reports to:
- Clearly define the critical path
for their collective business success & growth
- Establish collective agreement
of this path
- Identify and agree to the philosophy
and methods by which they will negotiate the path
and achieve the goals of the organization
Since the playbook will have already
been formulaically developed (in at least draft form)
it will be used to guide discussion and lead the group
with consideration to populating this playbook with
additional innovative thinking and directives as needed.
 Result
Of The Consultation:
Essentially, the outcome
you would obtain is an Executive Team who both agrees
to and knows their corporate direction and assumes
responsibility for the elements this comprises.
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