» Service
Offering ... Identify
and clarify your company’s positioning
- Develop “The Positioning
Architecture”
- Create “The Positioning
Portfolio”
“Now What?”
- Install “The Positioning
Portfolio” through training (so it lives and
breathes within the organization and all key constituents.)
- “Vision Management” clarification
and alignment throughout the organization
- Refinement Process
» Service
Offering ... Strategic Thinking Workshop
- Train and Coach your employees
to think strategically and implement thought leadership.” Your
employees will learn the vital components of strategic
thinking and receive:
1. Over
50 examples of how strategy has been
employed in over 25
categories of business.
2. A
strategy list containing over
52 strategies as a future reference
guide.
3. A
methodology of how to
prepare and develop future
business and marketing
strategy for your clients
(this system will be
customized to your company
and your clients and
their exact requirements,
before we train). |
» Service
Offering ... Improving
Presentation and Meeting Skills
» Louws Management's Stellar
Meeting Presentation PerformanceSM will
arm your organization with the tools you need to
be a more effective presenter in the 21st Century.
This training workshop is customized
to meet the demands of today’s presentations,
today’s businesses, selling in today’s
environments, in today’s formats and styles whether
it be in person, over the phone, over the Internet,
or any other remote communication. Learn
More.
» Service
Offering ... Executive
Business Direction Consultation
» This
Louws service offering has been instituted many times
over the past 2 decades, and one which was used in
Louw's work with Quiznos. In Quiznos' case Louws
even addressed the area of Brand Architecture, resulting
in a physical “Brand
Book” which franchisees,
management and the communications partners use as their
directional business communications and corporate philosophical
playbook.
Essentially, the outcome of this
service offering is an Executive Team who both agrees
to and knows their corporate direction and assumes
responsibility for the elements this comprises. Learn
More.
» Service
Offering ... Creating and and Implementing
high impact briefs for your agencies or in-house agencies.
- Review the Strategic Briefing
Process
› What is the
brand brief process and its components?
› How do your clients brief the
agency?
› How does the agency brief its
clients?
› How is the brand brief integrated
and used within the development of communication
ideas? |
- Review specific “departmental
briefs” with the identical steps as above.
- Audit of the “Brief” component.
› Format & Outline
› How is the brief populated by the
agency and client?
› How is it used during the sell
of the creative/media ideas? |
- Refinement
› Customization
to each business category and individual
client.
› Clear description of the client’s “Positioning
Portfolio”. |
“Now
What?”
» Service
Offering ... The
Installation Phase of this “Blue Print” Process
- Training & Coach all employees
› Definition & rationale
for each component.
› Share what kind of information will
correctly populate the brief that will lead
to powerful strategic ideas for the client’s
brand that will result in measurable outcomes.
› How to evaluate the work brought
to you by your agencies. |
- Train & Coach the relevant
agencies
› Definition & rationale
for each component.
› Why the information is critical.
› How to effectively evaluate the
strategy.
› How to effectively evaluate the
existence of the brands positioning in
the creative ideas as presented by the
agency. |
» Service
Offering ... Optimizing
Your Agency’s Performance. Or Worse Case We Can
Help You Find A New Agency.
»We have worked with over 450
agencies in the past 25 years. We have helped them
secure new businesses. Our consultants have an in-depth,
unique, hands-on experiences with every brand and specialty
agency nationally and globally.
Our blueprint process has helped
corporations optimize the services and the work they
are receiving from agencies.
» Service
Offering ... Agency
Search
» Managing the entire search,
review and selection process for an Advertising Agency.
That's where Louws Management Corporation comes in.
We have already conducted the necessary research; all
that's left is to do the work necessary for you to
make the right decision. We bring the real insiders
point-of-view to this process with having worked with
over 500 agencies worldwide for the past two decades – we
know who’s real, where the best talents reside,
who is best at what and most importantly, we know how
to help you decipher the “show” from the “reality”.
» Service
Offering ... How
to Evaluate the Creative Work of the Agency
»For decades agencies have
said that marketers only get the kind of creative they
deserve. Louws does not agree with this philosophy.
Instead through observation, we have seen that marketers
get the kind of creative work they are capable of allowing.
The better a marketer can evaluate true creativity
and its relevance and application to their marketing
communications, the better the communications become
and so, in turn the better the results.
Knowing that Louws had worked
with a vast majority of major advertising, promotions,
direct marketing and internet-based marketing companies
in the world, (between 1985 and 2005, over 450) and
conducted a training program for them called “How
to Effectively Present Creative Ideas to your Clients”, it was believed
that Louws might serve a dual function.
At the behest of its marketing clients, this training
program was introduced by Louws in 1990.
Other Consulting Services
 Previous
Page
|
