Louws Consulting and Implementation Services

At Louws we have a Basic Blue Print we follow for many of our services.

Our first step in our Blue Print is the Discovery Phase, in which we review processes, conduct audits and refine.

Our second step is the “Installation” phase. This answers the question “Now what?” We believe in bringing “concept to action”. This phase is the installation of the outcomes of the Discovery Phase. This includes; training and coaching the employees and training and coaching the clients.

Louws Strategic Consulting and Training Offerings:

» Service Offering ... Identify and clarify your company’s positioning

• Develop “The Positioning Architecture”
• Create “The Positioning Portfolio”
  

“Now What?”

• Install “The Positioning Portfolio” through training, coaching, moderation & facilitation (so it lives and breathes within the organization and all key constituents.)
• Refinement Process – tabulate and measure success, correct & enhance

» Service Offering ... Creating and installing high impact briefs, such as Strategic/Brand Briefs; Creative Briefs; Media Briefs; Promotional Briefs and Direct Marketing or Interactive Briefs.

• Review the Strategic Briefing Process
  

  › What is the brand brief process and its components? › How do your clients brief the agency? › How does the agency brief its clients? › How is the brand brief integrated and used within the development of communication ideas?

• Review specific “departmental briefs” with the identical steps as above.
• Audit of the “Brief” component.
  

  › Format & Outline › How is the brief populated by the agency and client? › How is it used during the sell of the creative/media ideas?

• Refinement
  

  › Customization to each business category and individual client. › Clear description of the client’s “Positioning Portfolio”.

“Now What?”

» Service Offering ... The Installation Phase of this “Blue Print” Process

• Training & Coach all employees
  

  › Definition & rationale for each component. › Share what kind of information will correctly populate the brief that will lead to powerful strategic ideas for the client’s brand that will result in measurable outcomes.

• Train & Coach the clients
  

  › Definition & rationale for each component. › Why the information is critical. › How to effectively evaluate the strategy. › How to effectively evaluate the existence of the brands positioning in the creative ideas as presented by the agency.

» Service Offering ... Strategic Thinking Workshop

• Train and Coach your employees to think strategically and implement thought leadership. Your employees will learn the vital components of strategic thinking and receive:
  

  1. Over 50 examples of how strategy has been employed in over 25 categories of business. 2. A strategy list containing over 52 strategies as a future reference guide. 3. A methodology of how to prepare and develop future business and marketing strategy for your clients (this system will be customized to your agency and your clients and their exact requirements, before we train).

» Service Offering ... New Business Consulting

• Developing new business plans, processes and systems that work
• Prospecting – outreach strategies and tactics
• RFP & RFI – responses that get your agency to the next phase
• Credentials presentations – selling the value, not the facts
• Presentation/Pitch sales training – competitively selling the agency’s solutions
• Live pitch construction, consulting and rehearsal coaching – closing the sale

» Service Offering ... Selling the agency’s work and thinking to the client

» The “Selling Your Work ” training is the only one of its kind in the US today. It is the most requested professional development training seminar offered by the American Association of Advertising Agencies. This Workshop places Emphasis on teaching agency executives to:

• Substantially improve the success rate of selling creative the first time round; (by test – over 30% in the first 6 months)
• Dramatically improve a client's trust in the agency's creative expertise and judgment;
• Learn over 15 specific techniques to sell an idea to a client in under 60 seconds.

» There is no other program of its kind on the market today. Since 1996, the A.A.A.A. has retained Toni Louw to deliver his one day Selling Creative seminar to their membership 6 - 12 times a year and it has become ranked as the number one attended and evaluated workshop offered by the A.A.A.A., with an average of 50 participants per session.

• This training has been captured in a three part CD set.
• The essence of the training consists of understanding what makes for brilliant creative and then how to articulate it persuasively. To find out more click here.

» Service Offering ... Improving Presentation and Meeting Skills

» Louws Management's Stellar Meeting Presentation Performance^SM will arm your organization with the tools you need to be a more effective presenter in the 21st Century.

This training workshop is customized to meet the demands of today’s presentations, today’s businesses, selling in today’s environments, in today’s formats and styles whether it be in person, over the phone, over the Internet, or any other remote communication. Learn More.

	“When you confront a problem you begin to solve it.” Rudy Giuliani

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