“Our people are frustrated and our work is suffering because we lack a cohesive, insightful strategic approach to our assignments."
Louws will work closely with your key leaders and client-facing employees to develop the “right” brand, creative, promotional, interactive, direct, media, promotions and public relations briefs.

We will train all required levels how to think, write and produce the most effective brief, customized to fit your culture and brand, while convincing your clients of the agency’s brilliant and insightful thinking. And, we will not walk away at that juncture. We will consistently monitor your success, making adjustments as needed and providing on-going training and coaching.

Result: Better work with increased efficiency: fewer revisions, less frustration and more ideas produced, as the agency intended.

“Our client’s brand is facing a down-turn and they have asked us to take a leadership role in their turnaround. We haven’t nailed the solution yet. We need help. And our people are stretched to the limit.…”
At times, being too close to the problem renders one sightless. This is by no means a slight, simply a reality which we all have faced at one time or another.

The Louws strategic marketing team brings a fresh perspective to solving critical strategic challenges. Through our multi-phase “quartet” process, from discovery to brand strategies and positioning, building a brand architecture, and tactical implementation, we can help you find the solutions needed to help turn your client’s business around.

Result: An agency that can and will step up to any strategic marketing challenge.

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“We are in the marketing communications business, but we have done a lousy job positioning and marketing our own company.”
As the saying goes, “the cobbler’s children have holes in their shoes.” Louws Management has been working with agencies for 26 years, helping them to position themselves competitively and to build a business strategy which protects and grows revenue.

At Louws Management there are no “cookie cutter” answers or solutions. The cookie cutter approach assumes that your challenges are identical to those of others. We do not share in this sentiment, which is unfortunately commonly held in the world of consulting. We reverse-engineer everything we do. By starting with understanding the goal we clearly identify the path to be traveled. Everything is benchmarked against this direction. We never assume a similarity makes something identical.

Our approach results in an agency positioning which defines who you are. You will not be defined by a preformulated series of criteria and benchmarks of what you are “supposed to be."

Result: A clear “manifesto” dedicated to understanding what the agency or corporation stands for and how to promote it.

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“My senior account people are getting the job done, but they are not the thought leaders I need. Can they be trained to think strategically, not just tactically?”
Yes! Louws trains individuals to become stronger strategic leaders. The training programs and workshops we offer combine decades of learning experience with practical “how to” implementation steps.

Result: Your people will learn the vital components of strategic thinking and receive: